Retrospective posts about the journey — decisions, mistakes, Calgary grocery context, and what we learned.
April 8, 2026 · Elmer
There was a minute in a Calgary grocery aisle when I tried to answer one question about one price, gave up, and walked out. That minute is the entire reason Bounty works the way it does.
April 7, 2026 · Elmer
Six weeks of building. A working app, real testers, real Calgary stores. And the realization that none of it spreads on its own. This is me starting the part I've been avoiding.
April 5, 2026 · Elmer
The idea for Bounty is four years old. The code is six weeks old. Here's what I noticed in 2022, why I didn't act on it, and what finally changed.